Based on the theory of customer-based brand equity, this article studies the impact of brand extension strategies on brand equity theoretically and empirically.
研究以基于消费者的品牌资产理论为基础，从横向延伸和纵向延伸的角度来探讨品牌延伸策略对品牌资产的影响。
By brand, brand extension, brand extension of the performance of the connotation defined, should be made to understand how the analysis of brand extension strategies.
通过对品牌、品牌延伸、品牌延伸绩效的内涵进行了界定，提出应该怎样分析理解品牌延伸策略。
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